How to Be a Media Sweetheart and Get Free Publicity

Use Our Content to Create a Digital Workshop + or Bootcamp + or Ecourse or Go Offline with it and Host a Weekend Workshop in a Gorgeous Location Using Our Materials to Teach Your Tribe!

We know you’re busy running your business and having a life, which is why you may still be struggling to package up your expertise into fabulous workshops, programs, classes, and ecourses that you can sell over and over again (and stop working so hard 1:1).

We’ve done all the hard work for you!

You don’t have to invest hours and hours of your own time into developing a workshop program, and you don’t have to pay thousands of dollars to hire people to help you. By investing in our low-cost coaching workshops you’ll save a ton of time, energy and money! 

When you purchase a coaching workshop from us, you are buying the license that gives you permission to edit and customize the content in any way you like, put your business logo and name on it, and sell or give it away to your clients/customers/members.

Imagine How Fast Your Business Would Grow if You…

  • Host regular online workshops or classes (or make it exclusive by opening the doors for enrollment just few times a year)
  • Set up a year-long academy and use many of our workshops and content packages to deliver training to your clients
  • Package up your expertise + our content into ecourses that you sell over and over again
  • Develop a monthly group coaching program and then use our content + templates to create your curriculum
  • Host an in-person weekend workshop in a beautiful location using our materials to teach your tribe

 

Are you ready to save a ton of time + money and grow your business?

You’ll Get an Entire Workshop with 4 Training Modules + 4 Fast Action Plan Worksheets & Exercises + 4 Program Accelerator Checklists + 4 Sets of PowerPoint Slides

Now you can finally stop procrastinating and launch the workshop or ecourse you’ve been dreaming about!

When you purchase the license to our workshop, you’ll be able to develop and release a sparkly new ecourse or program in a matter of days (not months or years), and that means that you can start enrolling clients and accepting payments right away.

Our mission is to make it easy for coaches just like you to make an impact on the world and be of service to your tribe, in the most powerful and aligned way possible.

Here’s What’s Included in How to Be a Media Sweetheart and Get Free Publicity: 

Module 1: Build Your Influential Brand

Maybe the most important part of being “pitchable” is to have a brand worthy of attention. And for most solo-preneurs who built their business from the ground up with nothing more than a dream to go by, branding is an afterthought.

In this module, your clients will quickly discover…

  • 6 must-have questions to instantly solidify your branding—take the time to really answer these, and you’ll be well ahead of your competition.
  • The single focus point of your brand—by drilling down and recognizing this for what it is, all the other pieces will fall neatly into place.
  • Real life examples of effective branding from coaches just like you—so you can see just what’s possible for true solo-preneurs (not just huge corporations)
  • Tiny details that make a big difference—and how to identify and manage them with ease
  • Tips for maintaining consistency—the web is a big place, so you’ll appreciate this checklist style approach
  • The difference between perfect and presentable—because one is absolutely necessary, but the other will hold you back
  • 3 powerful ways to solidify your branding—and they have nothing to do with fonts or colors or photo shoots
  • Media page “must haves”—this handy checklist will ensure you’re ready for attention

 

 

Take a Peek at all the Fabulous Content You’ll Get in Module 1:

Module 1: Training

Module 1: Fast Action Plan Worksheet & Exercise

Module 1: Program Accelerator Checklist

Module 1: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops


Module 2: How to Create Your Irresistible Pitch

Got a rock-solid—if not perfect—brand? Good! Now you’re ready to craft your media pitch. As you might imagine, this is more involved than a shotgun blast press release you hope lands on a desk somewhere.

In this module, your clients will quickly discover…

  • 3 hard-hitting questions you must answer about your market—even if you think you’re clear on your ideal client, this exercise will bring you greater clarity
  • How to easily spy on the competition to get a sense of their market—knowing this will give you far greater insight into your own ideal client
  • The power of “why”—and not just why you do what you do, but why you offer specific programs and services
  • 6 questions to ask yourself about your programs & clients—the answers to these questions are what set you apart from your competition
  • Why a narrow focus is the key to media attention—and how to use language and other tools to ruthlessly narrow your audience
  • 5 elements of a winning “elevator pitch”—because this tool is so much more than just a short explanation of your business
  • The single most important piece of advice you’ll ever hear about your media pitch, summed up in two words
  • 7 focus points when choosing media outlets to pitch—the shotgun approach does not work, but this does
  • The must-have tool every PR person relies on—and how to easily create one for yourself

 

Take a Peek at all the Fabulous Content You’ll Get in Module 2:

Module 2: Training

Module 2: Fast Action Plan Worksheet & Exercise

Module 2: Program Accelerator Checklist

Module 2: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops


Module 3: Find and Leverage Your Sweet Spot

You might know in your heart what your sweet spot is when it comes to clients and coaching, but until you can fully articulate it to a prospective media outlet, it’s not good enough.

In this module, your clients will quickly discover…

  • How—and why—to find your “swim lane”—this is the one piece of information that will set you apart from all others (and it’s the one that most DIYers in public relations miss)
  • 4 questions you must be able to answer when pitching a publication—including one you have probably never considered
  • How a short, concise bio can help you narrow your focus—and an example from a real-life coach you can easily model
  • How to understand the media hierarchy—because sending your pitch to the wrong editor or producer is an instant trip to the recycle basket
  • Why trying to branch out into a more general topic will leave you with no prospects at all—and what to do instead

 

 

Take a Peek at all the Fabulous Content You’ll Get in Module 3:

Module 3: Training

Module 3: Fast Action Plan Worksheet & Exercise

Module 3: Program Accelerator Checklist

Module 3: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

 

Module 4: Deliver Your Sizzling Pitch

This is where the rubber meets the road—it’s time to actually start approaching the media with your offer.

In this module, your clients will quickly discover…

  • 10 places to begin your search for press coverage—including at least 3 you’d likely never thought of as useful (even though they are)
  • How to save massive amounts of time—this one simple strategy will easily free up hours of your time, and make sending pitches a simple cut-and-paste strategy
  • 3 vital rules you must follow when sending any pitch—miss even one, and your pitch will end up in the round file, unread
  • The right way to pitch a magazine—they have specific rules, and if you don’t follow them…well, you don’t want to waste your time, right?
  • Tips for blowing your own horn—because you’ve accomplished far more than you think you have, and shouldn’t be afraid to show it!
  • Advanced strategies for getting your pitch read—there’s far more to it than simply using the correct name in the salutation
  • Tips for getting out of your office—never discount the power of local, in-person networking!

 

 

Take a Peek at all the Fabulous Content You’ll Get in Module 4:

Module 4: Training


Module 4: Fast Action Worksheet & Exercise

Module 4: Program Accelerator Checklist

Module 4: PowerPoint Slides to Present Your Content Through Webinars, Classes, and Workshops

Join Our Exclusive “All Access Lite” Program and You’ll Get Instant Access to the Workshop on this Page + these 3 other packages immediately! ($418 value)

The Workshop on this Page!
(Regularly $297)

And This!
(Regularly $37)

And Even This? Yes!
(Regularly $97)

BONUS!
($37 Value)

Become an “All Access Lite” Member Now for Only $127 $97/month and Download ALL The Above Items TODAY + Get 3 New Packages Automatically Added to Your Account Every Month!

buynowpink

What will I get as an All Access Lite Member?


You get ALL of the Coaching Workshops, Teach your Tribe packages, and Workbooks that we release moving forward. If you were to buy all our packages at individual retail pricing you’d pay $300 – but as an all access member, you get everything for only $97!

To keep it simple, every month we release three items:

As an All Access Member, YES, you’ll get them all the moment they are released. There’s no waiting and no wondering “Do I need to order that?” It’s yours!

No Thanks! I Just Want This One Coaching Workshop For Only $297!

buynowpink

Plus, You’ll Also Get a Sales + Marketing Materials Kit to Help You Sell Your Workshop and Start Collecting Payments:

We want to make it super easy for you to promote your workshop and start collecting payments, which is why we’ve included tons of fabulous sales and marketing materials for you and your JV partners.

That’s right! You can share these sales materials with your JV partners so they can promote you too!

Here’s What’s Included in Your Sales + Marketing Materials Kit:

A great way to fill your workshop is by hosting a free webinar that sets the stage for you to show off your expertise, connect with your tribe, and be of service to them through amazing content – while also leading your clients to the conclusion that they want to work with you.

We’ve made it easy for you to host your own webinar that provides value and helps you enroll clients in your workshop.

  • Webinar Script: “5 Ways to Get Your Business PR Ready for Maximum Exposure”
    • Brand Yourself, Share Your Brand
    • Provide Rich Content, Become Noticed
    • Blog for Publications, Build a Portfolio
    • Use Social Media Platforms to Increase Exposure
    • Create Golden Connections
  • Webinar Registration Copy that includes a description and bullet points for your webinar you can copy + paste to your own sign up page.
  • PowerPoint Slides for Your Webinar so you don’t have to start from scratch
  • Handout to Give Your Webinar Guests: “5 Ways to Get Your Business PR Ready for Maximum Exposure”

 

And we’ve got you covered when it comes to promoting your live webinar, the replay of your webinar, AND your workshop.

Just copy, paste, and edit the emails, social media posts, and blog posts/newsletter articles and start spreading the word about your sparkly new workshop!

  • 4 Emails to Promote Both Your Live Webinar and the Upsell to Your Program
    • Live Webinar Email Promo #1: Stop chasing after the media, and do this instead (176 words)
    • Live Webinar Email Promo #2: Are you still wasting your time on this? (213 words)
    • Program Email Promo #1: How to attract the media attention you deserve (279 words)
    • Program Webinar Email Promo #2: Think you’re ready for the big leagues? (255 words)
  • 10 Social Media Posts to Promote Your Program on Facebook, Twitter, Google+, etc.
  • 5 Blog Posts / Newsletter Articles to Promote Your Program
    • How to Prepare for a PR Expert (488 words)
    • How to Catch a Shooting Star (402 words)
    • Start Small, Aim Big (357 words)
    • The Media Outlets No One Talks About (426 words)
    • Subtle Clues That Show Off Your Expertise (387 words)

 

But we don’t stop there…we’re also giving you sales page copy that you can copy, paste, and edit and use to sell your workshop (no more paying a copywriter thousands of dollars to do this for you!).

Take a Peek at all the Fabulous Sales and Marketing Materials Included in Your Kit:

Promotional Emails, Blog Posts, Social Media Posts

Webinar Script: “5 Ways to Get Your Business PR Ready for Maximum Exposure”

Webinar Registration Copy:

Webinar PowerPoint Slides

Handout to Give Your Webinar Guests: “5 Ways to Get Your Business PR Ready for Maximum Exposure”

Sales Page Copy to Help You Sell Your Workshop

Join Our Exclusive “All Access Lite” Program and You’ll Get Instant Access to the Workshop on this Page + these 3 other packages immediately! ($418 value)

The Workshop on this Page!
(Regularly $297)

And This!
(Regularly $37)

And Even This? Yes!
(Regularly $97)

BONUS!
($37 Value)

NewClientKitCover_340px

Become an “All Access Lite” Member Now for Only $127 $97/month and Download ALL The Above Items TODAY + Get 3 New Packages Automatically Added to Your Account Every Month!

buynowpink

What will I get as an All Access Lite Member?


You get ALL of the Coaching Workshops, Teach your Tribe packages, and Workbooks that we release moving forward. If you were to buy all our packages at individual retail pricing you’d pay $300 – but as an all access member, you get everything for only $97!

To keep it simple, every month we release three items:

As an All Access Member, YES, you’ll get them all the moment they are released. There’s no waiting and no wondering “Do I need to order that?” It’s yours!

No Thanks! I Just Want This One Coaching Workshop For Only $297!

buynowpink

Get  This Coaching Workshop and Get Instant Access to All This:

  • 4 Training Modules (47 pages, 12380 words)
    • Module 1: Build Your Influential Brand
    • Module 2: How to Create Your Irresistible Pitch
    • Module 3: Find and Leverage Your Sweet Spot
    • Module 4: Deliver Your Sizzling Pitch
  • 4 Fast Action Plan Worksheets & Exercises (28 pages)
  • 4 Program Accelerator Checklists (22 pages)
  • 4 Sets of PowerPoint Slides to Create Your Inspiring Webinars or Videos (100 slides)
  • 4 Emails to Promote Both Your Live Webinar and the Replay of Your Webinar
    • Live Webinar Email Promo #1: Stop chasing after the media, and do this instead (176 words)
    • Live Webinar Email Promo #2: Are you still wasting your time on this? (213 words)
    • Program Email Promo #1: How to attract the media attention you deserve (279 words)
    • Program Webinar Email Promo #2: Think you’re ready for the big leagues? (255 words)
  • 10 Social Media Posts to Promote Your Program on Facebook, Twitter, Google+, etc.
  • 5 Blog Posts / Newsletter Articles to Promote Your Program
    • How to Prepare for a PR Expert (488 words)
    • How to Catch a Shooting Star (402 words)
    • Start Small, Aim Big (357 words)
    • The Media Outlets No One Talks About (426 words)
    • Subtle Clues That Show Off Your Expertise (387 words)
  • Webinar Registration Copy that includes a description and bullet points for your webinar you can copy + paste to your own sign up page.
  • Webinar Script: 5 Ways to Get Your Business PR Ready for Maximum Exposure  (23 pages)
  • Webinar PowerPoint Slides (44 slides)
  • Handout to Give Your Webinar Guests: “5 Ways to Get Your Business PR Ready for Maximum Exposure” (5 pages)
  • Sales Page Copy to Help You Sell Your Workshop

 

Get  This Coaching Workshop and Download Everything Today for Only $297!


buynowpink