For a lot of newer coaches, making the jump from product seller or membership site owner can be pretty scary. After all, it requires you to put yourself out there as the go-to expert in your niche.
You have to “blow your own horn” and stand up and say, “I’m so good at what I do, I’m going to teach you everything I know.”
Not only that, but private coaching comes with an implied promise of results. That alone can feel pretty overwhelming, but how do you know when it’s time to make the leap despite your fear?
You Love Working 1:1 With Clients
Great coaches all share one common trait: they love what they do. They’re not coaching until something better comes along, or settling for a coaching career because their first choice didn’t pan out.
In fact, a lot of coaches continue to offer 1:1 services even in niches where clients are difficult to find and money is tight, simply because they love coaching so much.
If you love strategizing and planning and lifting others up in a one-to-one relationship, then you definitely should consider adding a 1:1 coaching program to your business plan.
You’re Giving (More Than) Your All in Your Group Programs
Plenty of coaches start off with group programs. This is an easy way to test out new strategies, because the cost of entry for each client is significantly less than for a private program. It also offers newer clients a way to get to know you better before committing to a higher end program.
But if you find yourself offering 1:1 coaching in your group program through personalized email, phone calls or Facebook messages, it might be time to consider a private program.
Your Clients Need Customized Solutions
Group coaching or self-study products are ideal for those at the beginning or intermediate stage, but there comes a point when your clients need a more personalized approach. They have unique challenges and questions specific to their business or life, and a group program won’t always provide the answers.
You Crave a More Personal Connection
Some coaches simply need the 1:1 time with clients. It makes them feel fulfilled and productive. Others would prefer never to get on the phone with a client, and would much rather remain behind the scenes. There is no right or wrong, but if you find yourself joyfully looking forward to your next client meeting, then it might be time to launch that 1:1 program.
Your Clients Are Asking For It!
Above all else, listen to your clients. They’ll tell you exactly what they need—and when. If more than one person has asked you about private coaching options, then it’s definitely time to explore the possibilities.
Not sure where to start? We’ve got you covered…
Our brand new Private Coaching Planner walks you through the steps to find your ideal client, gain clarity on her biggest pain points, develop a meaningful and attainable outcome, and create the workflow and tools your clients will need to find success.
This printable, fill-in-the-blank plan will not only help you develop your new 1:1 package, but it’s completely rebrandable, so you can use it as the basis for a training program for your clients as well.
