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5 Reasons Every Coach Should Launch an eCourse


We get it. You didn’t get into coaching just to give your clients a hands-off, do-it-yourself program. You crave that personal connection. You love to solve problems one-on-one for your clients. You are energized by their successes.

That doesn’t mean there’s no room in your business for an eCourse, though, and here’s why.

Give your potential clients a taste test.

Before a new client invests thousands of dollars to work with you one-on-one, she’ll want to get to know you better. She’ll join your mailing list, read your blogs, and attend your webinars.

But even that might not be enough to give her a real feel for the strategies you teach and your method of teaching. An eCourse will give her valuable insight into your personality and message, and a small investment will let her know if she’ll likely be happy with a larger commitment.

Reach a wider audience.

Not everyone wants or will invest in private coaching. Perhaps money is a concern, or the time commitment is too much to take on. Maybe she’s considering a change in her business or life, but isn’t yet sure of the direction she wants to take. For all these reasons and more, she may not be ready to hire a coach. But that doesn’t mean she doesn’t need your guidance.

With an eCourse, you can reach a wider, more diverse audience, and offer your expertise and valuable experience to more people who can benefit from it.

Grow your passive income.

As a coach working with one-on-one clients, you’re dependent on your phone time for your income. If you go on vacation, become too ill to work, or simply want a break, your profits will suffer.

With an eCourse, you are no longer relying on time spent with clients for the entirety of your income. Instead, you can leverage your knowledge into a sustainable, scalable income stream that is independent of the hours you spend on the phone each day.

Testing new strategies.

Just as Hollywood tests movies with limited releases and food companies test new products and flavors before rolling them out nationally, should you test your new trainings before a huge launch. An eCourse is a great way to develop new strategies and methods and see if they resonate with your audience before you invest massive amounts of time and energy in a new long-term coaching program.

Create JV partnerships.

Affiliate programs and JV partnerships are a tried-and-true method for online—and even offline—businesses to grow their reach. For coaches though, affiliate programs can be problematic. How much can you afford to pay out in commission when it’s your personal time on the line? Not only that, but unless your affiliate partners have actually coached with you, how can they know whether or not you’re a good fit for their audience?

With an eCourse, both of those issues are easily dealt with. Since you’re not investing your time with each and every sale, you can afford to offer a more generous commission structure. In addition, your potential partners can review your eCourse ahead of time, and know instantly if it’s a good fit for their audience members.

Remember, too, that just because you’re creating an eCourse doesn’t mean you have to abandon the one-on-one coaching you love. Private Facebook groups, regular Q&A sessions, and even bonus one-on-one training can all add that all-important personal touch to your eCourse, and give you the connection you so badly want to maintain with your clients.

Launch Your eCourse with Ease 

Ready to finally get your eCourse launched? Even if you’re not sure where to start, or if you’re worried your small list will prevent success, our new workshop will help. “eCourse Launch Blueprint (with a Small List)” is everything you and your clients need to plan, create and launch your new eCourse, including promotional materials, the 4-module training program, worksheets, checklists and more…even the sales copy is done for you!

We’ve done all the hard work for you, so all that’s left is to rebrand and add your voice. In just a few hours, you’ll have your own training program ready to sell. And if you’re working to create an eCourse yourself, you’ll have a much better understanding of the process after you’ve gone through the material we’ve included.

Check it out right here.

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